10 best digital marketing techniques|seo|sem|content marketing|email marketing|video marketing|smo|smm|ppc|affiliate marketing|web designing

 

Digital marketing techniques and strategies:

Do you know what are digital marketing techniques?

To know this first we need to know the meaning of digital marketing. Digital Marketing is marketing, advertising or grabbing attention through digital channels.

Digital Marketing techniques are the strategies through which we can advertise our products or our services through various digital marketing channels and increase traffic in our website.

 

Out of the 10 digital marketing techniques, these 4 techniques of digital marketing-

·      SEO (Search engine optimization),

·      SEM (Search engine marketing),

·      SMO (Social media optimization),

·      SMM (Social media marketing)

These are most effective digital marketing techniques and strategies which forms the pillar of Digital Marketing. These 4 techniques of digital marketing form the basis of Digital marketing. Apart from that other digital marketing techniques are- Content writing, E-mail marketing, video marketing, PPC, affiliate marketing, web designing.

 

10 Techniques of Digital Marketing to increase leads in market are:

 

1.   Search Engine Optimization (SEO)- Search engine marketing or SEO is the main digital marketing technique. It is the process or practice to quantity and quality traffic to our website through search engine results. In this technique of digital marketing our online content is optimized so that we can rank higher and higher in SERP (Search engine result page). 

It provides natural and organic results. Steps to follow for proper SEO:

·      Choose your proper domain name of website (the domain name should be short, easy to spell and easy to remember),

·      Perform a proper keyword research by Google keyword planner (know what is your page about, main goals of our page, proper knowledge about keywords and most searched keywords),

·      Craft your content (proper web page content with proper title to grab attention, relevant and ranked keywords, unique topics, quality and purposeful content, freshness in content without any duplicity, length more than 500 words)

·      Optimize your code (An SEO friendly URL structure, unique title tag, summarized meta description, interlinking)

·      Technical setup (setting up and verifying Google Analytics to measure effectiveness of SEO efforts, Google Search Console to know is linking to your site and if there is any issue that needed to be fixed, install SEO plugin for optimizing our content)

·      Earn links (getting quality links tour website)

·      Select a reputed Web Hosting provider,

·      Plan an attractive Site’s structure,

·      Loading speed by Google page speed insights,

·      Unique content without plagiarism.

SEO is a fundamental part of Digital Marketing technique as the people search trillions of searches per annum, greater the visibility of our website higher the ranking of our website in search results. Thus, to rank in the top of SERP we have to follow the proper steps of this technique of digital marketing.

 

2.   Search Engine Marketing (SEM)-Search engine marketing or SEM is form of Digital Marketing technique which involves the promotion of our websites so that our website is visible in Search Engine Results Page. SEM does the same thing as search engine optimization but the only difference between these two is that SEM is a PAID technique of digital marketing. It is the most effective technique of digital marketing to promote our website and grow our business.

How does SEM work?

Advertiser who use paid advertisement to appear on the top of SERP bid on particular keywords that users will search which will give the advertiser the opportunity for their ads to appear alongside results for those search queries.

 

Search engine marketing greatest advantage is it offers advertisers an opportunity to their ads in front of potential customers who buy.

 

KEYWORD RESEARCH- before choosing which keyword to use in your campaigns we need to conduct a comprehensive research.

·      First identify keywords that are relevant by using free keyword tool,

·      Select relevant keyword for your business or service and see related keyword suggestion ideas.

In we use this digital marketing technique we should keep in mind that it is costly (pay each time any user clicks), shown to some selected targeted audience but the only advantage of SEM over SEO is its results are immediate.

 

3.   Social Media Optimizing (SMO)- Social media optimizing or SMO is the third type of digital marketing technique which means the use of number of outlets and advertising, marketing or communicating to general public to increase product, service, brand or event awareness. Types of social media optimization involve:

·      RSS feeds

·      Social news

·      Bookmarking sites

·      Social networking sites (Facebook, Instagram, twitter, video sharing website, blogging sites)

Social media optimization is similar to Search engine optimization. It is the technique of digital marketing for social media. In SMO we generate web traffic and increase awareness but in SMO we optimize a website and its content for encouraging more users to use and share links to the website across social media and other networking sites.

 

Most important SMO tips are:

·      Make sure your content is shareable,

·      Use social media analytics,

·      Always use hashtags,

·      Optimizing your social media profiles.

Before choosing this technique of digital of digital marketing you must know its pros and cons- after search engine and email marketing SMO is the top source of traffic generator, it helps in website visibility, customers can easily reach us a great source of communication channel, apart from that it is free advertising platform but it there are risks of negative comments and needs patience because it is time consuming.

 

4.   Social Media Marketing- Social Media Marketing or SMM is the technique of digital marketing in which we use social media for promoting our product or services.

SMM use social media ad campaigns and other strategies to develop messages and attractive content. It has various benefits:

·      Our content reaches a wider audience

·      Shared content is understood by audience

·      Cost of SMM is comparatively low

·      Proper accurate insights can be measured.

 

5.   Content marketing- content market is a technique of digital marketing which focuses on creating and distributing valuable, unique, uniform, relevant and consistent content to attract and retain our audience and gaining customers. 3 key reasons why we should focus on content writing:

·      Increase in sales

·      Cost saving

·      Better customers with more customers loyalty

·      Increase brand awareness

 

Best tips to keep in content writing-

Ø Only publish best, consistent and valuable material

Ø Evaluate success of your content by making use of

Ø Google Analytics

Ø Repurpose the content you have written

Ø Stick to specific keywords which are most searched

Ø Reuse best headlines in the PPC ads you have made

Ø Don’t copy someone else’s blogs.

 

6.   E-mail Marketing- E-mail marketing is the highly effective digital marketing technique in which commercial messages specially to group of people or customers using e-mail. The main motive of e-mail marketing is to convert our audience into customers and turn our one-time buyer into loyal customers.

 

Top 3 reasons why E-mail is important-

·      E-mail marketing is the number one communication channel,

·      On any of the social media platform, your account (along with all your fans and posts) might be suspended or deleted at any time for any reason, without any prior notice. However, we own your email list no one can take those leads away from us,

·      the average order value of an email is thrice than any other social media.

Steps for e-mail digital marketing technique-

1.   You start with your list. Optin Monster has made it easy to start collecting leads right away, even without an email marketing service, we can begin building our email list, reaching out to leads, & keeping our leads stored safely inside your Opti Monster dashboard.

2.   Add an email service provider.

3.   Refine your lists and all your messaging so you’re reaching your audience and they really feel connected with you.

 

For growing your email list, you need to attract people with a compelling offer. You need a lead magnet (something that you give away for free in exchange for an email address). For an effective lead magnet, you must-

1.   it must be easily consumed and audience uses them. For e.g. Is we writing 400-page manifesto we won’t gain any customer.

2.    It must provide an informative and useful information

3.   It must be as valuable as your product or service

4.   It must be relevant

 

 

Important tips for e-mail marketing-

Ø Building subscribers list

Ø Encouraging readers to reply

Ø Make it personal

Ø Keep our e-mails out of spam folders

Ø Include interesting links and calls to action

Ø Make e-mails mobile friendly

Ø Track your data

 

 

7.   Video marketing- Video marketing is the technique of digital marketing using videos to promote and market our products or services to increase engagement on our digital and social channels, educate our customers & reach our audience with a new medium. The only reason why it is preferred is that more than 50% of consumers want to see videos from brands in comparison to any other type of content.

These types of videos may include demo videos, brand videos, event videos, interview videos, explainer videos, animated videos, customer testimonial videos, live videos, 360-degree videos, etc.

 

To develop technique of video marketing, we have to follow these tips:

1.   Allocate resources. We need to designate some budget for video at the least, decent equipment, good editing software and a video marketing team.

2.   Tell your stories. Get brain storming: What stories do we want to tell? How will we tell them?

3.   Engage. It’s not enough to tell our stories we must engage your audience while we do so. How will we make your stories interesting? What will hook our audience?

4.   Keep it short. There is no defined length for marketing videos, but it is believed that shorter the video the better it is.

5.   Publish. Publish your videos far and wide – embedded in your website, uploaded to Google, owned YouTube, and on all your social media channels then promote.

6.   Analyse. Track metrics and its stats, to determine which videos do the best and why.

 

 

 

8.   PPC- PPC or pay-per-click is the digital marketing technique in which advertisers pay a fee each time when one of their ads is clicked by audience. In normal language it is the way of buying visits to your website rather than attempting to “earn” those visits organically.

 

In this strategy advertisers are allowed to bid for specific keywords and when someone searches on a keyword their ad will show up in top of SERP. The chosen keyword must be relevant, exhaustive and expensive. Use free keyword tool to know its ranking value and other suggestion.

 

9.    Affiliate marketing- Affiliate marketing, most used digital marketing technique is a strategy is which we earn a particular commission by promoting other people’s products. The person who in involved in this thing or earn something from this is known as affiliate marketer.

If we want to start our affiliate marketing than we must have an idea about that product, confirm our idea, create that product, find affiliates to promotes our product.

 

Affiliate marketing helps in growing brand awareness, increase in SEO, detailed statistics, choose targeted traffic at low risk.

 

For becoming an online affiliate marketer, we must:

Ø need to start reviewing our product,

Ø collect all our mails,

Ø use joint venture webinars,

Ø use PPC advertising.

 

10.   Web Designing- Web designing is the important technique of digital marketing. It comprises of different types skills in production, designing and maintenance of our website. It includes-

·      Web graphic design

·      User interface

·      Web apps

·      Mobile apps

9 principles/factors for a Good and Attractive web design:

     I.          PURPOSE- we must know the needs of the users and purpose of our website.

   II.          SIMPLICITY- we must achieve simplicity through design-pleasing color combinations, proper fonts, expressive images and videos.

III.          NAVIGATION- process where visitors interact and find what they are looking for.

IV.          F-SHAPED PATTERN- this pattern is effective and eye catchy i.e. visitors see in top and left area of screen.

  V.          VISUAL HIERARCHY- in this we arrange our elements so that it can be more presentable (size, colour, contrast, imagery, texture, style etc.)

VI.          CONTENT- web designing is the combination of à great design+ unique content  

VII.          GRID BASED LAYOUT- it helps to align all the elements on page.

VIII.          LOAD TIME- the site must load within 2 seconds.

IX.          MOBILE FRIENDLY- it must have responsive layouts and adjustable to different screens.

Follow these 10 techniques of digital marketing and have a good start in Digital Marketing.