Digital marketing|digital marketing channels|features of digital marketing

In this Digital world era where everything is digitalized do you know what is digital marketing?

Digital marketing also known as online marketing, digital media marketing or internet marketing. Online marketing is the use of internet in which we reach actual and potential customers to promote, advertise and sell our product or our services through various ‘digital marketing channels’.

Digital marketing is nothing but digitalized way of marketing or we can say promoting, advertising & selling through various digital marketing channels where there is crowd or eye balls.

 

Types of Digital Marketing channels:

1)  Video marketing- educate and reach your audience using videos to advertise, promote and market our product or service.

2)  Email marketing- process of sending commercial message (group messages) to customers

3)  Content marketing-indirect type of digital marketing where valuable and relevant information is created and distributed to drive profitable customers.

4)  SMM- (Social media marketing)-using social media platforms to encourage sales of our product/service

5)  SEO- (Search engine optimization)-process to improve the quality and quantity of our website so that we can rank in SERP

6)  SEM- (Search engine marketing)-ranking in SERP using paid advertisements

7)   PPC- (Pay-per-click advertising)- gain traffic to websites paying publisher when a particular ad is clicked

8)  Affiliate marketing- earning commission by promoting someone else’s product.

 

These all types of digital marketing channels help our business and for brand awareness thereby overcoming competition.

 

In traditional marketing we use to advertise our product through print adds, physical marketing, radios, TVs etc, the same way in Internet marketing we use social media, emails, contents etc. It includes computers, mobile phones and other electronic devices.

 

Features of Digital marketing- Following are the features of Digital Marketing:

1)  Direct reach for audience- This is one of the important features of digital marketing. Internet marketing is an uninterrupted market where the customers all over the world are met easily through various platforms like social media, email, blogs and much more without any interruptions. The modern online marketers can easily reach the customers any time through modern platforms without bothering them by unnecessary calls or any outdated methods.

2)  Two-way communication- Online marketing is a two-way marketing. Unlike traditional marketing which worked only by advertising our product without the involvement of customers. It also involves the audience immediate reaction and feedback thereby a two-way communication. These customer feedback helps in business promotion and offering products as per customer satisfaction.

3)  Result oriented- It is a result oriented oriented approach. It is not only used for creating a campaign but it would be successful if we use different marketing strategies to achieve our goals. These strategies include improving website’s search engine ranking through SERP (Search Engine Result page), CRO (Conversion Rate Optimization) etc.

4)  Multi-channel-It is a multi-channel marketing. There are multiple channels in which we can our message gets easily conveyed to our audience.

5)  Measurable-It is not based on instincts but based on data driven approach which can be measured. We can also gather large data (like preferences of customers) to achieve success.

6)  Adaptable- It is highly adaptable i.e. adaptable to any situations.

  

  Digital Marketing helps in business promotion, right product to right customers, increase the sales thereby overcoming the competition.