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7 Types of SEO|White Hat SEO|Grey Hat SEO|Black Hat SEO|Negative SEO|On-page SEO|Off page SEO|Technical SEO

 

What are 7 main Types of SEO? On-page SEO| Off page SEO| Black Hat SEO, White Hat SEO, Grey Hat SEO, Negative SEO, Technical SEO


Do you know what are 7 main Types of SEO?

To understand the types of SEO first of all we need to understand the meaning of SEO. SEO stands for Search Engine Optimization. It is the process in which the quantity and quality of traffic is increased to our website and our website ranks at the top of SERP (Search Engine Result Page).

types of SEO

Thus, to generate traffic in our website there are various types of SEO which we can use:


1.   On-page SEO- It is the first type of SEO which is also known as on-site SEO. It is the process in which we optimize our webpage so as to improve our website’s search engine ranking thereby gaining organic traffic and ranking on SERP as high as possible. In simple language we take all the measures to rank our website higher on SERP. These measures include:

 ⮚     publishing relevant and quality content,

 ⮚proper headings,

 ⮚HTML tags,

 ⮚images,

 ⮚expertise and trustworthiness etc.


2.   Off-page SEO- It is the second type of SEO. It is also known as off-site SEO is the process in which we take actions outside our own website to gain traffic and rank higher on SERP. It is all about:

 ⮚social media,

 ⮚link building,

 ⮚blogs,

 ⮚articles etc.


SEO, types of SEO, on page seo , off page seo


3.   Technical SEO-It is the process of improving the technical aspects of our website to rank higher in SERP. It includes several ways to gain traffic such as:

 ⮚ making faster website,

 ⮚easier to crawl,

 ⮚understandable for search engines etc.


4.    White Hat SEO- It is opposite/reverse of Black Hat SEO. in simple language it refers to ethical and organic practice to rank higher in SERP while following all the Google guidelines. Although it is a slow process but it has long lasting growth. Risk is negligible in this SEO. Its tactics involve:

⮚  Quality content,

⮚  Content relevant keywords,

⮚    Keyword rich page titles and meta description,

⮚     Well-structured language,

⮚      Simple navigation,

⮚   Fast loading time,

⮚   Authoritative inbound links etc.

SEO, types of SEO, White hat seo



5.   Grey Hat SEO- It is somewhere between white hat and black hat or we can say combination of black hat and white hat. It breaks some guidelines of Google and find a right amount of balance between these two SEO.


6.   Black Hat SEO- It is process in which all the methods are adopted to rank higher in SERP whether we have to break Google guidelines. It takes advantage of loopholes of Google’s search algorithm to gain traffic. Its tactics involve:


 ⮚     Keyword stuffing,

 ⮚    Meta keyword stuffing,

 ⮚  Link farming,

 ⮚    Publishing bad content,

 ⮚   Cloaking your content etc.


SEO, types of SEO, black hat seo



7.   Negative SEO- It is the process in which our main aim is to decrease our competitor’s site ranking in Google SERP. Its tactics involve:

 ⮚  Building unnatural links to the site,

 ⮚  Content scraping,

 ⮚ Hacking the site etc.


With all these types of SEO we can generate traffic and rank in the top of Google Search Engine Result Page.
 

 








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